Xiris Automation develops optical equipment for process and quality control in the oil and gas pipeline industry. The company’s President of Xiris Automation, Cameron Serles, explains: “We are excited to have Ronny join our sales team at Xiris and better support our European clients. The European market is very important to us and it is therefore vital for us to enhance our capabilities in the region. With his extensive knowledge of the welding and fabrication sector, Ronny will be key to helping us deliver complete services and solutions to our existing customers in Europe and growing our customer base there.”